Wednesday, June 29, 2011

Social Media News - Weekly Roundup

Digital Report

How Movie Marketers Are Innovating On Facebook
  • Movie studios are using Facebook Pages and Apps to engage with fans, transforming Facebook into an extension of the movie-viewing experience
  • Some examples of movie Facebook Pages mentioned inside: Cars 2 uses Facebook to explain its backstory to fans by letting them meet and share each character,  X-Men: First Class has a Q&A section that producer Bryan Singer answers, and Trailer Park’s own Twilight Breaking Dawn Facebook Page allows fans to sign into a guestbook for Edward and Bella’s wedding and spread the word by inviting guests

Facebook To Take Number 1 Spot in Display Ad Market This Year [REPORT]
  • Facebook’s banner ad business to top $2 billion this year, an 80.9% jump over 2010
  • Google’s display ad business will grow 34.4% this year, putting it in third place next to Facebook and Yahoo

Cable Operators Fight Online Competition by Mimicking the Web
  • U.S. cable companies want to incorporate social media components into TV’s to combat online alternative like Netflix and Hulu
  • Comcast, Time Warner, and Cox Communications all plan to tweak interfaces to offer interactive services to retain customers who are spending more and more time on the internet
  • Cable industry lost about 2 million subscribers last year and is continuing to lose customers into the first quarter of 2011

Obama Is Actually Writing His Own Tweets Now
  • Obama will start regularly tweeting from his Twitter account, which his staff has been handling
  • Obama’s personal tweets will be signed with the initials “-BO”

Better Safe Than Sorry Is No Way To Approach Social Media
  • Don’t let over-caution keep you from using social media outlets, embrace the lack of control and use social networking to develop a good relationship with customers
  • Respond to crises immediately with honesty and openness, customers appreciate transparency

Secrets of Social Media Revealed 50 Years Ago
  • Study on word of mouth persuasion in 1966 is as relevant today as it was 50 years ago
  • Four motivations for a person to communicate about brands:
  • Product-involvement -- the experience so pleasurable that it must be shared
  • Self-involvement -- sharing knowledge or opinions is a way to “gain attention, show connoisseurship, feel like a pioneer, have insider information, seek confirmation of a person’s own judgment, or assert superiority”
  • Other-involvement -- people want to reach out and help to express neighborliness and friendship
  • Message-involvement -- the message is so humorous or informative that is deserves sharing

Noteworthy Campaigns:
Romanian Chocolatier Uses Reverse Psychology, Wins 2 Cannes Grand Prix
  • To bolster Romanian national pride during an economic crisis that demoralized citizens, chocolate bar company ROM challenges national ego by changing their packaging from the patriotic Romanian flag to an American flag, a “symbol of superior economic might”
  • As expected, Romanians take offense and rally online to assert their patriotism: ten Facebook Causes were created simultaneously, with 20,000 people joining within 4 days
  • ROM’s youtube and blog activities spike, as well as their number of “likes” on Facebook (+300% in 6 days)
  • After a week of the hoax, ROM returns the packaging to the Romanian flag and becomes the most popular chocolate bar in Romania
  • Case study video of the campaign inside

Coca-Cola Launches Location-Based Summer Promotion
  • Coca-Cola links with SCVNGR to launch a summer promotion that challenges teens to go around malls, concerts and amusement parks to get instant rewards
  • SCVNGR is a social location-based gaming platform for mobile phones that lets organizations build challenges for users; players earn points by going places and doing challenges
  • SCVNGR surpasses 1 million users in February, continuing to score new partnerships with companies such as Subway, Sears, and Swatch

Diesel Makes Facebook Look Like Excel, so You Can Slack Off at Work
  • Diesel creates a download-only app that makes Facebook look like an Excel spreadsheet

Behind the Scenes on 8 Innovative Social Media Campaigns
  • Take a look inside how Edge Shaving Gel, Toy Story 3, Old Spice, Internships.com, Mattel, Ford, Buffalo Wild Wings, and The Voice use social media to make themselves heard
Lastly,
GET UP AND WALK AROUND, PEOPLE. YOUR LIFE IS AT STAKE:

89 comments:

  1. I got this web page from my friend who informed me
    on the topic of this web site and at the moment this time I am visiting this web site and reading
    very informative content at this time.

    Feel free to visit my web page; seo Marketing Experts

    ReplyDelete
  2. After going over a handful of the blog articles on your web page, I really appreciate your
    way of writing a blog. I book-marked it to my bookmark webpage
    list and will be checking back in the near future. Take a look at my website too and
    let me know how you feel.

    My website :: search engine consultants

    ReplyDelete
  3. I enjoy, lead to I discovered exactly what I was taking a look for.
    You've ended my four day lengthy hunt! God Bless you man. Have a great day. Bye

    My web-site :: find jobs at home

    ReplyDelete
  4. I am not sure where you're getting your information, but great topic. I needs to spend some time learning more or understanding more. Thanks for magnificent information I was looking for this info for my mission.

    Also visit my weblog; cpa network

    ReplyDelete
  5. This is really fascinating, You are an excessively professional blogger.
    I have joined your feed and look forward to in the hunt for extra of your wonderful post.
    Additionally, I have shared your web site in my social networks

    Feel free to visit my site :: gesetzliche freiwillige krankenversicherung

    ReplyDelete
  6. Great article, exactly what I needed.

    Feel free to visit my webpage - Loan Consolidation Interest Rate

    ReplyDelete
  7. Please let me know if you're looking for a writer for your weblog. You have some really good posts and I believe I would be a good asset. If you ever want to take some of the load off, I'd
    absolutely love to write some articles for your blog in exchange for a link back to mine.
    Please blast me an email if interested. Thanks!

    my weblog cheap us virgin island vacations

    ReplyDelete
  8. Nice blog here! Additionally your site lots up fast!
    What host are you the use of? Can I get your affiliate link to your host?

    I want my site loaded up as quickly as yours lol

    Take a look at my weblog how to get a house with bad credit

    ReplyDelete
  9. Greetings! I know this is kinda off topic but I was wondering which blog
    platform are you using for this website? I'm getting sick and tired of Wordpress because I've
    had issues with hackers and I'm looking at alternatives for another platform. I would be great if you could point me in the direction of a good platform.

    My webpage cheap seo india

    ReplyDelete
  10. This design is spectacular! You obviously know how to keep
    a reader amused. Between your wit and your videos,
    I was almost moved to start my own blog (well, almost...HaHa!

    ) Wonderful job. I really enjoyed what you had to say, and more than that, how you presented it.
    Too cool!

    My web site ... tarifvergleich private krankenversicherung

    ReplyDelete
  11. encountered your web site on del.icio.us today and really liked it.
    . I bookmarked it and are going to be back to discover it out some much more later .
    .

    Also visit my site - urlaub im oktober

    ReplyDelete
  12. Super-Duper website! I am loving it!! Will come back once again - receiving you feeds also, Provides Thanks.



    Feel free to visit my web blog ... website hosting company

    ReplyDelete
  13. Quester is a Pakistan-based questioning answering website where people can ask questions and we try our best to provide them with the best answers. Anyone can ask any legit question in English or Roman Urdu and we provide answers in the same language format. www.quester.pk

    ReplyDelete
  14. Coach Outlet http://www.coachstoreoutlet.us.org

    Christian Louboutin Shoes http://www.christianlouboutinshoe.eu.com

    Valentino Shoes http://www.valentinoshoes.eu.com

    Michael Kors Outlet http://www.michaelkorsoutlet.us.org

    Coach Factory Outlet http://www.coachfactoryoutlet.us.org

    Coach Outlet Online http://www.coachoutletonlinestore.us.org

    Coach Purses http://www.coachpurse.us.com

    Kate Spade Outlet http://www.katespadefactoryoutlet.us.com

    Toms Shoes http://www.toms-shoes.name

    Hermes Belts http://www.hermesbelts.us.org

    Louis Vuitton http://www.louisvuitton-outletstores.us.com

    Fendi Handbags http://www.fendibelt.us.com

    Giuseppe Shoes http://www.giuseppezanotti.eu.com

    Michael Kors Outlet http://www.michael-kors-outlet.us.com

    Stephen Curry Shoes http://www.stephencurryshoes.us.com

    Salomon Shoes http://www.salomonshoes.eu.com

    North Face Outlet http://www.northfacesoutlet.in.net

    Coach Outlet http://www.outletcoach.in.net

    North Face Outlet http://www.northfacesoutlet.us.com

    Burberry Outlet http://www.burberryoutletstore.us.org

    North Face Outlet http://www.north-faceoutlets.in.net

    North Face Jackets http://www.outletnorthface.in.net

    Skechers Shoes http://www.skechersshoes.us.com

    Toms Outlethttp://www.tomsoutletstore.us.org

    North Face Outlet http://www.northfacestoreoutlet.us.org

    Nike Outlet http://www.nikeoutlet.us.org

    Nike Hoodies http://www.nikehoodies.us.com

    Marc Jacobs Handbags http://www.marcjacobshandbags.name

    Marc Jacobs Outlet http://www.marcjacobsoutletstore.us.com

    Jimmy Choo Shoes http://www.jimmy-chooshoes.us.com

    Jimmy Choos http://www.jimmychoos.in.net

    Burberry Belt http://www.burberrybelt.us.com

    Louis Vuitton Belt http://www.louisvuitton-belt.com

    Salvatore Ferragamo http://www.ferragamo-belt.us.com

    Marc Jacobs Handbags http://marcjacobshandbagsoutlet.blog.com

    Lululemon Outlet http://www.lululemonsoutlet.us.com

    True Religion Outlet http://www.truereligion-outlets.in.net

    Tommy Hilfiger http://www.tommyhilfigeroutlet.us.com

    Michael Kors Outlet http://www.outletmichaelkors.eu.com

    Coach Outlet http://www.outletcoach.eu.com

    Red Bottoms http://www.redbottom.in.net

    Kevin Durant Shoes http://www.kevindurantshoes.us.org

    New Balance Outlet http://www.newbalanceoutlet.in.net

    Adidas Outlet http://www.adidasoutlet.in.net

    Coach Outlet Online http://www.coachoutlet-online.eu.com

    Stephen Curry Jersey http://www.stephencurryjersey.us.com

    Vans Outlet http://www.vansoutlet.us.com

    Ralph Lauren Outlet http://www.ralphlauren-outletstore.in.net

    True Religion Outlet http://www.true-religionoutlets.in.net

    ED Hardy Outlet http://www.edhardyoutlet.in.net

    North Face Outlet http://www.northfaceoutlet.eu.com

    UGG Outlet http://www.uggoutlet.us.org

    UGG Outlet http://www.outletugg.in.net

    North Face Outlet http://www.northface--outlet.us.com

    Ugg Boots Sale http://www.uggbootssale.in.net

    UGGS For Women http://www.uggsforwomen.us.com

    Skechers Go Walk http://www.skechersgowalk.us.com

    Adidas Yeezy Boost http://www.adidasyeezyboost.in.net

    Adidas Yeezy http://www.adidasyeezy.us.com

    Adidas NMD http://www.adidas-nmd.us.org

    Coach Outlet http://www.coachoutletinc.us.com

    ReplyDelete
  15. This blog is so nice to me. I will continue to come here again and again. Visit my link as well. Good luck
    cara menggugurkan kandungan

    ReplyDelete
  16. Easy smile who is also easy to cry. And at least they'll crushing silence.
    Xbox One | Unblocked Games | Friv 2 | Unblocked | Yepi 2 | Titanfall 1

    ReplyDelete
  17. Luxury and Quality VIP Escorts Service in mumbai for only VIP customers because this too costly

    ReplyDelete

  18. كل شيء مع مرور الوقت يحتاج إلى صيانة وخاصة المنازل إن كل منزل يتطلب كل فترة تصليح وتجديد وصيانة لجميع ما قد تم إتلافه خلال الفترة السابقة، كل منزل يحتاج إلى الإصلاح بشكل دوري ولا يوجد منزل لا يتطلب أعمال صيانة باستمرار، ولكن الان مع شركة صيانة بجدة لن تحتاج إلى العمال الذين يقومون بتصليح الأشياء التي أتلفت لبضعة أيام فقط وسرعان ما ترجع إلى التلف مرة أخرى، ولأننا الأفضل في تقديم خدمات الصيانة سوف نقوم بتصليح أي شيء بكفاءة ومهارة عالية.

    سباك بجدة
    كهربائي بجدة
    شركة تمديد الغاز المركزي بجدة

    ReplyDelete

  19. الكثير من المواطنين بشكل يومي يعانون من مشكلات عديدة و هذه المشكلات تحتاج إلى خبراء ومتخصصين في هذه المجالات لحلها فعلى سبيل المثال مشكلة الحشرات و مشكله عزل الأسطح و مشكله التنظيف تحتاج إلى خبرة لكي يتم حل المشكلة على أكمل وجه ولكن لا داعي للبحث كثيراً، فقد جاءت شركة خدمات بجده لكي تقدم لعملائها الكرام في كافه أنحاء المملكة العربية السعودية خدمات كثيرة فهي تقدم خدمة نقل العفش وخدمات التنظيف بكافة أنواعها سواء كانت المنازل أو الفلل أو المكاتب و الخزانات وتقدم أيضاً الشركة خدمة العزل وتقدم أمهر السباكين وكهربائيين لحل كافة مشاكل العملاء لذلك بادر الآن بالاتصال.
    شركة نقل عفش بجدة
    شركة تنظيف بجدة
    شركة مكافحة حشرات بجدة
    شركة تنظيف خزانات بجدة
    شركة تنظيف بالبخار بجدة
    شركة عزل بجدة
    شركة شراء اثاث مستعمل بجدة

    ReplyDelete
  20. شركة خدمات بمكة
    جميعنا بلا استثناء يحتاج إلى الكثير من الخدمات، و يوجد الكثير من المشاكل التي يتعرض لها الفرد و لا يستطيع التعامل معها ،لذلك قد جاءت شركة خدمات بمكة في المملكة العربية السعودية خدمات لا تعد ولا تحصى فكل ما تحتاجه سوف تجده لدى شركة خدمات بمكة و نحن نقدم خدمات نقل العفش و خدمه مكافحة الحشرات ورش المبيدات كما أن شركتنا تقدم عزل خدمة عزل الأسطح وغيرها من الخدمات الأخرى و كل هذا وأكثر بأسعار رخيصة جداً ليس لها أي منافس على الساحة لذلك بادر الآن الاتصال بشركتنا.
    شركة نقل عفش بمكة
    شركة تنظيف بمكة
    شركة مكافحة حشرات بمكة
    شركة عزل بمكة

    ReplyDelete
  21. السلام عليكم ورحمة الله وبركاته .

    اعزائي العملاء اهلا ومرحا بكم عنا في شركة تختص بخدمات نقل العفش في منطقة جدة شركتنا من الشركات المعروفة في مجال نقل العفش فاا بحثت اسم واحة الخليج لنقل العفش بجدة سوف نظهر لك في محركات البحث .
    افضل شركة نقل عفش بجدة

    تشمل خدماتنا مراحل عدة تمر بها مرحلة نقل العفش لكي تتم الخدمة بكل سهولة ويسر :

    خدمة تغليف العفش
    خدمة تخزين العفش
    خدمة نقل العفش عن طريق الاوناش الهيدروليكية
    خدمة وضع العفش بطرق صحيحة في سيارات خاصة بنقل العفش

    تعرف على معلومات وتفاصيل اكثر عن طريق زيارة الخدمات الاتية بالضغط عليها وسوف يقوم بتحويلك على الخدمة مباشرة :

    افضل شركة نقل عفش برابغ
    افضل شركة نقل عفش بمكة

    شركة واحة الخليج لنقل العفش
    شركة نقل عفش بجدة رخيصة
    ارخص شركة نقل عفش بجدة

    ReplyDelete
  22. Furniture transfer company in Madinah شركة نقل اثاث بالمدينة المنورة During the transfer of furniture is always subjected to scratching and scratching and sometimes to crash and all this is the result of our dependence on companies that do not have the efficiency of the transfer of furniture in a manner of security resulting in the loss of the most valuable furniture and this is what the company adjusts the value of furniture and delivery in a safe and sound and this company deals with the best employment Trained and expert to carry and transport all types of furniture in a correct manner and professionalism of the workers have the efficiency in the transfer of each piece in a special way to ensure safety and put in cars transport furniture is characterized by cleanliness and is well-ventilated driver is trained to avoid all kinds of obstacles to ensure the arrival of The company offers special prices to satisfy its customers
    https://fajr-sate3.com/furniture-moving-medina/

    ReplyDelete

  23. Cleaning company in Medina شركة تنظيف بالمدينة المنورة Cleaning skill is one of the most important cleaning operations. Keeping your health and safety from infection starts from being in a clean, disease-free environment. The company understands the importance of cleanliness so its team sends the trainer and the expert to do all kinds of cleaning as soon as possible.
    https://fajr-sate3.com/cleaning-company-medina

    Cleaning Company in Yanbu شركة تنظيف بينبع Cleaning from the basics to maintain health and neglect in cleaning and laziness in its performance is a serious problem and the traditional methods of cleaning may exacerbate the problem as a result of the use of unknown substances that may adversely affect human health
    https://fajr-sate3.com/cleaning-company-yanbu/

    Furniture Transport Company in Yanbu شركة نقل اثاث بينبع" It requires the transfer of furniture to a craftsman and a special way of dealing so as not to be subjected to scratching or scratching or even cracking so be careful to choose the companies moving furniture and choose their workers carefully and this is what the company is keen to have the strongest group of workers trained to transfer all kinds of furniture in a literal and keen to understand Furniture and carrying each piece in a certain way and put in cars in a correct manner and leisurely and cars are dedicated to the transfer of furniture is clean and dry from the inside and well-ventilated even the driver is trained to avoid obstacles and the way the company offers special prices to suit all categories to reach all classes
    https://fajr-sate3.com/furniture-movers-yanbu/

    ReplyDelete

  24. Cleaning company in Medina شركة تنظيف بالمدينة المنورة The company uses the latest technology in the field of cleaning in particular and steam to eliminate any bacteria or fungus and the company is keen on the health of its customers
    https://www.allsaad.com/شركة-تنظيف-منازل-بالمدينة-المنورة/

    ReplyDelete

  25. Cleaning Company in Yanbu شركة تنظيف بينبع The cleaning company of its branch in Yanbu recommends that the following points be taken care of to keep the place clean
    https://www.allsaad.com/شركة-تنظيف-بينبع-2/

    Furniture Transport Company in Yanbu شركة نقل اثاث بينبع The company provides a very large number of modern appliances used in the process of moving home furniture and also provide a large number of Carpenters specialized in their field and are able to deal with all types of furniture and rooms
    https://www.allsaad.com/شركة-نقل-اثاث-بينبع-2/

    ReplyDelete

  26. Cleaning company in Medina شركة تنظيف بالمدينة المنورة Cleaning requires skill and effort so it may be neglected and lazy some to do the correct cleaning or security or leave the garbage accumulate for days, resulting in the worst smells and thus show the insects and exacerbate the problem so the company accelerates and send its team trained in different types of cleaning The company uses the latest technology in the field of cleaning In particular, steam machines to eliminate any bacteria or fungus and the company is keen on the health of its valued customers so use high quality cleaning and disinfection materials authorized by the Ministry of Health so it is completely safe for the health of the whole family and the company's prices do not accept Study is therefore suitable for all classes
    https://www.cleanriyadh.com/cleaning-company-in-medina/

    Furniture Transport Company in Yanbu شركة نقل اثاث بينبع Moving furniture and furniture needs to be a great experience in the way of packaging and carry and put it in a certain way to keep it from breaking or scratching and this is what the company is keen on
    https://www.cleanriyadh.com/furniture-moving-company-yanbu/

    Cleaning company in Yanbu شركة تنظيف بينبع Has recently spread from the claim of their experience in the field of services, especially cleaning, but simply amateur lack of experience and efficiency in addition to follow the traditional methods of using the materials of unknown source may be detrimental to human health and this is what the company is keen to put the health of its customers in their priorities
    https://www.cleanriyadh.com/cleaning-company-yanbu/

    ReplyDelete
  27. http://www.kobebasketballshoes.us.com
    http://www.curry4.us.com
    http://www.goldengoose.us.com
    http://www.tomfordsunglasses.us.org
    http://www.yslhandbags.net
    http://www.yeezy-shoes.ca

    ReplyDelete
  28. Dubai Sugar Babes are ultimate selection of female companions provided with all bodily pleasures, companionship to make your time a better experience and to give you the wonderful erotic pleasure to remove all the tiredness from your life.
    Indian escorts

    ReplyDelete