Social Media News - Weekly Roundup

Nike Ramps Up Their Social Media: Video Contest
http://www.visualnews.com/2011/06/08/nike-leaps-into-social-media-with-video-contest/
●      Nike relies heavily on social media in its new ad campaign for extreme sports, launching videos online 3 days before their traditional media air date during the NBA finals
●      Demonstrates one of the most recognizable brands in the world placing a higher value on new media than traditional media
●      Through a Facebook page, Nike runs a video contest with prizes such as $10,000 for each winning crew member

'Super 8' to Hit Theaters a Day Early in Twitter Promotion
http://www.hollywoodreporter.com/news/super-8-hit-theaters-a-195798
●      Paramount promotes nationwide advance screenings of Super 8 a day before the release date via Twitter
●      Promoting previews of a Hollywood movie is a first for the social media site
●      To promote Super 8, J.J. Abrams also answers questions on the Q&A site Quora: http://allthingsd.com/20110614/how-jj-abrams-got-on-quora/

McCann on Millennials, Social Media, and Brands
http://www.adweek.com/news/advertising-branding/mccann-millennials-social-media-and-brands-132289
●      Study finds brands should follow the top five traits young people look for in social friends
●      Advertising should be truthful, genuine, sociable, mature, and humble to connect
●      Excerpt: “The biggest mistake marketers make? Overestimating their own importance. Young consumers say they quickly tire of brands that clutter up digital feeds with what they see as useless information.”

10 Great Magazine Ads That Don't Just Sit There Looking Pretty
http://www.adweek.com/adfreak/10-great-magazine-ads-dont-just-sit-there-looking-pretty-132401
●      Inside: Print ads that have inflating mini-airbags, QR codes that morph into dictators’ mouths, solar-power capabilities, bottle-opening capabilities, etc.

Display Ad Spending Jumped 14.6% in the First Quarter [REPORT]
http://mashable.com/2011/06/13/display-ads-up-first-quarter-2011/
●      Banner advertising grows 14.6% in 2011’s first quarter
●      Strong demand by automotive, media and travel advertisers prompts rise in display ads

Why Facebook Marketing is More Important than Twitter Marketing
http://www.pr-squared.com/index.php/2011/06/facebook-ftw-the-de-facto-social-ecosystem
●      Facebook accounts for 38% of all sharing referral traffic (percentage of actual click-through’s), while email and Twitter tied for second at 17% each
●      In raw sharing numbers, Facebook makes up 56% of all shared online content, followed by email at 15% and Twitter at 8%
●      While sharing percentages for email and Twitter are both down from last year, Facebook prospers with a 25% increase since August 2010

Spike TV gets social for the Guys Choice Awards
http://gigaom.com/video/spike-tv-gets-social-for-the-guys-choice-awards/
●      Spike TV teams up with Facebook, Twitter, Instagram, Shazam, Foursquare, Tumblr, Smilebooth, GetGlue, and GroupMe to promote the Guys Choice Awards
●      With Shazam, users can use its audio fingerprinting technology during the broadcast to unlock exclusive content on their phones and tablets

True Blood Takes You & Your Facebook Friends Inside Interactive Teaser
http://mashable.com/2011/06/09/true-blood-facebook/
●      True Blood’s Facebook app creates a personalized teaser integrating information about you and your Facebook friends that you can then share with others
●      Makes fans feel like they are part of the show and generates buzz for Season 4

How to Use LinkedIn Today to Find Popular Content
http://www.socialmediaexaminer.com/how-to-use-linkedin-today-to-find-popular-content/
●      LinkedIn Today can be a great resource for putting your daily news in the context ofyour professional social network
●      Discover what the world’s professionals are reading, sharing and tweeting
●      Articles that have been shared, liked or commented on the most by LinkedIn members are displayed
●      Articles can be sorted by industry and news source

How Nike Stepped Up Its Social Media Game for the NBA Playoffs
http://mashable.com/2011/06/13/nike-social-media-nba-playoffs/
●      Nike’s social media data visualization tool shows which players and teams get the most tweets per hour
●      Consumers visiting the site can click a link for “kicks” which details what shoes players were wearing during the games
●      Link also lets you buy sneakers
●      Immediacy of social media helps spur sales

Advertising to Facebook Fans Improves Conversions, Says Study
http://www.readwriteweb.com/biz/2011/06/advertising-facebook-fans-increase-conversions.php
●      Cost of converting people to sign-up for events, purchase products, and register for service decreases dramatically when Facebook advertisements target existingfans
●      Registration acquisition costs can be 44% cheaper, event sign-ups costs 33%, and purchases 15%
●      Facebook fans are much more inclined to act so businesses should invest more effort to acquire them

Facebook Is Losing Users In The Countries Where It Took Off First
http://www.businessinsider.com/facebook-is-losing-users-in-the-countries-where-it-took-off-first-2011-6
●      Facebook has slower than normal growth the past two months, losing 6 million U.S. users in the last month
●      May signal a saturation point, as Facebook growths tend to halt once 50% usage is reached in each country
●      Overall Facebook growth is still up 1.7% thanks to growth in countries where Facebook got popular later

Social Media, the New Exit Poll?
http://www.adweek.com/news/technology/social-media-new-exit-poll-132506
●      Analytics startups can gauge viewer reactions to political debates instantaneously bymonitoring Facebook and Twitter
●      Analyses can offer early indicators of candidates’ performance, much like a voting-day exit poll, by processing data such as spikes in the number of Likes for candidates’ Facebook pages

Social Networking Accounts for 1 of Every 6 Minutes Spent Online
http://mashable.com/2011/06/15/social-networking-accounts-for-1-of-every-6-minutes-spent-online-stats/
●      Social networking usage doubles since 2007, from 8% to 16%
●      Facebook, LinkedIn, Tumblr, and Twitter all hit record high traffic in May, 2011

Facebook Users Have More Close Friends [STUDY]
http://mashable.com/2011/06/16/facebook-users-real-friends/
●      New study debunks myth that Facebook users forge superficial relationships
●      Facebook users who check the site several times a day have, on average, “9% more close, core ties in their overall social network compared with other internet users”
●      Users are also more politically active than other internet users
●      Facebook is the most engaging social platform: 52% of Facebook users engage with thesite daily, compared to 33% of Twitter, 7% of MySpace, and 6% of LinkedIn users

Dave Chappelle May Return to Comedy Via Netflix or Hulu
http://mashable.com/2011/06/16/dave-chappelle-to-return/
●      Chappelle plans to air a new TV show on either Netflix, Hulu, or Sony’s Crackle
●      Hulu and Netflix continue expanding their original programming

What Wal-Mart Has in Store for Social Commerce
http://allthingsd.com/20110615/what-wal-mart-has-in-store-for-making-commerce-social/
●      Wal-Mart to establish a social commerce network with its consumers to give them personalized product recommendations
●      Plans surface only two months after Wal-Mart acquires Kosmix, a social start-up that is building a social genome project that keeps track of what people are interested in and what products people are talking about