Monday, June 13, 2011

Social Media News - Weekly Roundup

Why Web Personalization May Be Damaging Our World View
  • Most popular websites are now using filters to personalize content for visitors (think Facebook’s Newsfeed, Google)
  • Although personalization increases relevance for both content and ads, it may leave us in an information bubble, showing us only filtered information that the site’s algorithm thinks we’d like
  • Excerpt: “When websites show us only what we like, we get cut off from the diverse points of view that can enrich our understanding of the world. That might be relatively harmless when you’re searching for Ms. Cyrus’ latest single, but what about when you’re trying to find information about pending legislation in Congress or news about revolution in another country?”

How Facebook Can Put Google Out of Business
  • While Google built its name on its ability to choose the most relevant web pages for a search, Facebook already knows from our profiles which pages appeal to whom, specifically and directly
  • Facebook’s data allows the company to know with greater certainty what customers are really interested in
  • Even more powerfully, Facebook knows our individual and collective behavior patterns well enough to predict what we’ll like without us expressing our intent

Deep Twitter Integration Coming to iOS 5

6 Easy Ways To Reward Your Twitter Followers
  1. Offer them a freebie
  2. Give them control
  3. Give them a shoutout
  4. Teach them something
  5. Let them in
  6. Make them laugh

4 Facebook Marketing Tips for Entertainment Brands
  1. Use Questions, Polls and Quizzes to Engage Your Community
  2. Reward Your Fans
  3. Let Fans Behind-the-Scenes
  4. Use a Facebook Storefront to Turn Fans into Buyers

4 Social Video Lessons Brands Can Learn From Hollywood
  1. Think Content, Not Ads - great content is the most important
  2. Mix It Up - mix up lengths and styles
  3. Look for Social Distribution - figure out ways to reach socially active consumers
  4. Use Social Analytics to Test Content

9 things Weinergate tells us about Twitter
  1. Twitter is very effective at spreading the news, but it can't control it
  2. Maybe this is a good time to launch Twitter photo-sharing after all
  3. Checking Twitter on a Friday night is the new normal
  4. Account hacking is more common than you might think
  5. There are plenty of things you can do to keep your account secure
  6. Always double-check the person you're tweeting
  7. Washington may be obsessed with Weiner, but Twitter users have already moved on
  8. Social media can bring unwanted attention -- but mostly from old media
  9. Social media is really hard to quit

5 Truly Creative Uses Of Social Media
  • Examples of brands employing superb creative communication strategies
  • Marketers need to be able to build lasting relationships with consumers through social media, without resorting to financial rewards, through creating truly innovative strategies

Turn Your Summer Tweets Into a Dramatic Movie Voiceover [VIDEO]
  • The European telecom Orange gives your tweets the movie-voiceover treatment as long as you put in the hashtag #thissummer
  • The spoken tweets are then displayed on Orange’s website
  • Creative solution to raise brand awareness on Twitter

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