Monday, June 6, 2011

Social Media News - Weekly Roundup

Social Media News from the Past Week

Facebook Wants to Become the Web’s Central Hub for Music & Video
  • Facebook to merge outside media with profile pages, including music, movies, TV shows, and books
  • New feature will be an app or tab on the user’s page that will display, for example, their most played songs and allow Facebook friends to listen to the songs and share’em
  • May allow users to see what their friends were watching on Netflix or listening to on Pandora just by looking at their profile page

Twitter Unveils Photo & Video Sharing
  • Twitter has finally launched its own photo and video sharing service, after years of relying on third-party services
  • Big difference will be that Twitter will now become the hub of this content since users no longer have to leave to view them
  • Twitter will also “surface the most popular videos and tweets” in a new section of the homepage

Online Ad Revenues Jump 23% to New Record
  • Internet advertising revenues hit $7.3 billion in the first quarter, a 23% jump from Q1 2010
  • Q1 2010 had been a first-quarter record before this year’s numbers set a new record

Twitter Follows The Tweet Button With A Follow Button
  • In addition to the “Tweet” buttons prevalent on thousands of websites today, Twitter has now made a “Follow” button
  • Simply put: the Tweet button shares information and the Follow button allows viewers to follow a Twitter account with just one-click
  • Interestingly enough, Facebook’s “Like” button can be used both to share bits of content and to follow a Facebook page

Google’s +1 Button Challenges Facebook’s Like Across the Web
  • Google to launch a +1 button that can go on websites (just like Facebook’s Like and Twitter’s Tweet/Follow buttons...)
  • Excerpt: “Google’s hoping that +1’s integration in search results will make it an attractive option to publishers, which stand to gain more traffic when their visitors start “+1ing” content. Google articulates this benefit in a blog post: ‘The next time your connections are searching, they could see your +1’s directly in their search results.’”

Shaq Announces Retirement Via Twitter
  • Shaq tweets a link to a video of himself announcing his retirement from the NBA
  • Video itself was uploaded on a startup company called Tout that lets you share 15-second videos on Twitter and Facebook

Google Launches Its Groupon Competitor Wednesday
  • Google launches Groupon competitor after attempting and failing to acquire Groupon fo $6 billion last year

Groupon Partners With Expedia For Groupon Travel
  • Groupon to launch Groupon Travel to promote travel deals
  • Internal estimates state that Groupon Travel, once established, may increase Groupon’s revenue by 40%

Groupon Files for $750 Million IPO
  • Groupon’s revenue for 2010 was $713 million, up 23x from 2009
  • Company’s first quarter revenue in 2011 is already $644 million

5 Key Shifts Happening Right Now in the World of Digital Marketing
  • Excerpt: “We’re living through the social revolution, which is every bit as significant as the industrial revolution.” - David Jones, the global CEO of Havas and Euro RSCG
  • Jones believes that marketing is becoming less about image and more about reality; social media has made it impossible to hide, and eventually the truth will come out
  • Thinks that brands that will perform best in this environment are those that give up control, such as Foot Locker’s Sneakerpedia where users share their shoe collections
  • Sees the value of marketing dollars decreasing and believes “you [can no longer] buy attention, you have to earn it”
  • Is a big believer in location and thinks we’re only scratching the surface with some 85% of searches relating to location
  • Thinks that most successful businesses and leaders in the future will be those that are socially responsible, envisioning “a world where the people that do the most good make the most money”

How to Decide Whether Your Business Needs an App [Infographic]
  • Worldwide app downloads: 8.2 billion in 2010, 17.7 billion in 2011
  • Worldwide app revenue: $5.2 billion in 2010, projected to be $15.1 billion in 2011
  • Other interesting statistics about mobile users

Reed Hastings (CEO/Founder of Netflix): We Have A “Five Year Plan” For Social Features and Facebook Integration
  • Hastings says Netflix will have to improve personalization, the user interface, and work on how to integrate social features
  • Social is a ‘five year investment path’ says Hastings in terms of product development
  • Says Netflix will have a deep integration with Facebook, but the company has to figure out what makes sense in terms of privacy

For Fun:
Facebook Relationships [INFOGRAPHICS]
  • Sections include “How Facebook affects your health and personality” and “On relationships and jealousy”

For Reference:
100 Awesome Marketing Stats, Charts, & Graphs
  • 6 chapters of information on Inbound vs. Outbound Marketing, Search Enging Optimization, Social Media, Blogging, Facebook, and Twitter
  • You can download the entire presentation as PDF file


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