Wednesday, June 29, 2011

Social Media News - Weekly Roundup

Digital Report

How Movie Marketers Are Innovating On Facebook
  • Movie studios are using Facebook Pages and Apps to engage with fans, transforming Facebook into an extension of the movie-viewing experience
  • Some examples of movie Facebook Pages mentioned inside: Cars 2 uses Facebook to explain its backstory to fans by letting them meet and share each character,  X-Men: First Class has a Q&A section that producer Bryan Singer answers, and Trailer Park’s own Twilight Breaking Dawn Facebook Page allows fans to sign into a guestbook for Edward and Bella’s wedding and spread the word by inviting guests

Facebook To Take Number 1 Spot in Display Ad Market This Year [REPORT]
  • Facebook’s banner ad business to top $2 billion this year, an 80.9% jump over 2010
  • Google’s display ad business will grow 34.4% this year, putting it in third place next to Facebook and Yahoo

Cable Operators Fight Online Competition by Mimicking the Web
  • U.S. cable companies want to incorporate social media components into TV’s to combat online alternative like Netflix and Hulu
  • Comcast, Time Warner, and Cox Communications all plan to tweak interfaces to offer interactive services to retain customers who are spending more and more time on the internet
  • Cable industry lost about 2 million subscribers last year and is continuing to lose customers into the first quarter of 2011

Obama Is Actually Writing His Own Tweets Now
  • Obama will start regularly tweeting from his Twitter account, which his staff has been handling
  • Obama’s personal tweets will be signed with the initials “-BO”

Better Safe Than Sorry Is No Way To Approach Social Media
  • Don’t let over-caution keep you from using social media outlets, embrace the lack of control and use social networking to develop a good relationship with customers
  • Respond to crises immediately with honesty and openness, customers appreciate transparency

Secrets of Social Media Revealed 50 Years Ago
  • Study on word of mouth persuasion in 1966 is as relevant today as it was 50 years ago
  • Four motivations for a person to communicate about brands:
  • Product-involvement -- the experience so pleasurable that it must be shared
  • Self-involvement -- sharing knowledge or opinions is a way to “gain attention, show connoisseurship, feel like a pioneer, have insider information, seek confirmation of a person’s own judgment, or assert superiority”
  • Other-involvement -- people want to reach out and help to express neighborliness and friendship
  • Message-involvement -- the message is so humorous or informative that is deserves sharing

Noteworthy Campaigns:
Romanian Chocolatier Uses Reverse Psychology, Wins 2 Cannes Grand Prix
  • To bolster Romanian national pride during an economic crisis that demoralized citizens, chocolate bar company ROM challenges national ego by changing their packaging from the patriotic Romanian flag to an American flag, a “symbol of superior economic might”
  • As expected, Romanians take offense and rally online to assert their patriotism: ten Facebook Causes were created simultaneously, with 20,000 people joining within 4 days
  • ROM’s youtube and blog activities spike, as well as their number of “likes” on Facebook (+300% in 6 days)
  • After a week of the hoax, ROM returns the packaging to the Romanian flag and becomes the most popular chocolate bar in Romania
  • Case study video of the campaign inside

Coca-Cola Launches Location-Based Summer Promotion
  • Coca-Cola links with SCVNGR to launch a summer promotion that challenges teens to go around malls, concerts and amusement parks to get instant rewards
  • SCVNGR is a social location-based gaming platform for mobile phones that lets organizations build challenges for users; players earn points by going places and doing challenges
  • SCVNGR surpasses 1 million users in February, continuing to score new partnerships with companies such as Subway, Sears, and Swatch

Diesel Makes Facebook Look Like Excel, so You Can Slack Off at Work
  • Diesel creates a download-only app that makes Facebook look like an Excel spreadsheet

Behind the Scenes on 8 Innovative Social Media Campaigns
  • Take a look inside how Edge Shaving Gel, Toy Story 3, Old Spice,, Mattel, Ford, Buffalo Wild Wings, and The Voice use social media to make themselves heard

Friday, June 17, 2011

Social Media News - Weekly Roundup

Nike Ramps Up Their Social Media: Video Contest
●      Nike relies heavily on social media in its new ad campaign for extreme sports, launching videos online 3 days before their traditional media air date during the NBA finals
●      Demonstrates one of the most recognizable brands in the world placing a higher value on new media than traditional media
●      Through a Facebook page, Nike runs a video contest with prizes such as $10,000 for each winning crew member

'Super 8' to Hit Theaters a Day Early in Twitter Promotion
●      Paramount promotes nationwide advance screenings of Super 8 a day before the release date via Twitter
●      Promoting previews of a Hollywood movie is a first for the social media site
●      To promote Super 8, J.J. Abrams also answers questions on the Q&A site Quora:

McCann on Millennials, Social Media, and Brands
●      Study finds brands should follow the top five traits young people look for in social friends
●      Advertising should be truthful, genuine, sociable, mature, and humble to connect
●      Excerpt: “The biggest mistake marketers make? Overestimating their own importance. Young consumers say they quickly tire of brands that clutter up digital feeds with what they see as useless information.”

10 Great Magazine Ads That Don't Just Sit There Looking Pretty
●      Inside: Print ads that have inflating mini-airbags, QR codes that morph into dictators’ mouths, solar-power capabilities, bottle-opening capabilities, etc.

Display Ad Spending Jumped 14.6% in the First Quarter [REPORT]
●      Banner advertising grows 14.6% in 2011’s first quarter
●      Strong demand by automotive, media and travel advertisers prompts rise in display ads

Why Facebook Marketing is More Important than Twitter Marketing
●      Facebook accounts for 38% of all sharing referral traffic (percentage of actual click-through’s), while email and Twitter tied for second at 17% each
●      In raw sharing numbers, Facebook makes up 56% of all shared online content, followed by email at 15% and Twitter at 8%
●      While sharing percentages for email and Twitter are both down from last year, Facebook prospers with a 25% increase since August 2010

Spike TV gets social for the Guys Choice Awards
●      Spike TV teams up with Facebook, Twitter, Instagram, Shazam, Foursquare, Tumblr, Smilebooth, GetGlue, and GroupMe to promote the Guys Choice Awards
●      With Shazam, users can use its audio fingerprinting technology during the broadcast to unlock exclusive content on their phones and tablets

True Blood Takes You & Your Facebook Friends Inside Interactive Teaser
●      True Blood’s Facebook app creates a personalized teaser integrating information about you and your Facebook friends that you can then share with others
●      Makes fans feel like they are part of the show and generates buzz for Season 4

How to Use LinkedIn Today to Find Popular Content
●      LinkedIn Today can be a great resource for putting your daily news in the context ofyour professional social network
●      Discover what the world’s professionals are reading, sharing and tweeting
●      Articles that have been shared, liked or commented on the most by LinkedIn members are displayed
●      Articles can be sorted by industry and news source

How Nike Stepped Up Its Social Media Game for the NBA Playoffs
●      Nike’s social media data visualization tool shows which players and teams get the most tweets per hour
●      Consumers visiting the site can click a link for “kicks” which details what shoes players were wearing during the games
●      Link also lets you buy sneakers
●      Immediacy of social media helps spur sales

Advertising to Facebook Fans Improves Conversions, Says Study
●      Cost of converting people to sign-up for events, purchase products, and register for service decreases dramatically when Facebook advertisements target existingfans
●      Registration acquisition costs can be 44% cheaper, event sign-ups costs 33%, and purchases 15%
●      Facebook fans are much more inclined to act so businesses should invest more effort to acquire them

Facebook Is Losing Users In The Countries Where It Took Off First

●      Facebook has slower than normal growth the past two months, losing 6 million U.S. users in the last month
●      May signal a saturation point, as Facebook growths tend to halt once 50% usage is reached in each country
●      Overall Facebook growth is still up 1.7% thanks to growth in countries where Facebook got popular later

Social Media, the New Exit Poll?
●      Analytics startups can gauge viewer reactions to political debates instantaneously bymonitoring Facebook and Twitter
●      Analyses can offer early indicators of candidates’ performance, much like a voting-day exit poll, by processing data such as spikes in the number of Likes for candidates’ Facebook pages

Social Networking Accounts for 1 of Every 6 Minutes Spent Online
●      Social networking usage doubles since 2007, from 8% to 16%
●      Facebook, LinkedIn, Tumblr, and Twitter all hit record high traffic in May, 2011

Facebook Users Have More Close Friends [STUDY]
●      New study debunks myth that Facebook users forge superficial relationships
●      Facebook users who check the site several times a day have, on average, “9% more close, core ties in their overall social network compared with other internet users”
●      Users are also more politically active than other internet users
●      Facebook is the most engaging social platform: 52% of Facebook users engage with thesite daily, compared to 33% of Twitter, 7% of MySpace, and 6% of LinkedIn users

Dave Chappelle May Return to Comedy Via Netflix or Hulu
●      Chappelle plans to air a new TV show on either Netflix, Hulu, or Sony’s Crackle
●      Hulu and Netflix continue expanding their original programming

What Wal-Mart Has in Store for Social Commerce
●      Wal-Mart to establish a social commerce network with its consumers to give them personalized product recommendations
●      Plans surface only two months after Wal-Mart acquires Kosmix, a social start-up that is building a social genome project that keeps track of what people are interested in and what products people are talking about

Monday, June 13, 2011

Social Media News - Weekly Roundup

Why Web Personalization May Be Damaging Our World View
  • Most popular websites are now using filters to personalize content for visitors (think Facebook’s Newsfeed, Google)
  • Although personalization increases relevance for both content and ads, it may leave us in an information bubble, showing us only filtered information that the site’s algorithm thinks we’d like
  • Excerpt: “When websites show us only what we like, we get cut off from the diverse points of view that can enrich our understanding of the world. That might be relatively harmless when you’re searching for Ms. Cyrus’ latest single, but what about when you’re trying to find information about pending legislation in Congress or news about revolution in another country?”

How Facebook Can Put Google Out of Business
  • While Google built its name on its ability to choose the most relevant web pages for a search, Facebook already knows from our profiles which pages appeal to whom, specifically and directly
  • Facebook’s data allows the company to know with greater certainty what customers are really interested in
  • Even more powerfully, Facebook knows our individual and collective behavior patterns well enough to predict what we’ll like without us expressing our intent

Deep Twitter Integration Coming to iOS 5

6 Easy Ways To Reward Your Twitter Followers
  1. Offer them a freebie
  2. Give them control
  3. Give them a shoutout
  4. Teach them something
  5. Let them in
  6. Make them laugh

4 Facebook Marketing Tips for Entertainment Brands
  1. Use Questions, Polls and Quizzes to Engage Your Community
  2. Reward Your Fans
  3. Let Fans Behind-the-Scenes
  4. Use a Facebook Storefront to Turn Fans into Buyers

4 Social Video Lessons Brands Can Learn From Hollywood
  1. Think Content, Not Ads - great content is the most important
  2. Mix It Up - mix up lengths and styles
  3. Look for Social Distribution - figure out ways to reach socially active consumers
  4. Use Social Analytics to Test Content

9 things Weinergate tells us about Twitter
  1. Twitter is very effective at spreading the news, but it can't control it
  2. Maybe this is a good time to launch Twitter photo-sharing after all
  3. Checking Twitter on a Friday night is the new normal
  4. Account hacking is more common than you might think
  5. There are plenty of things you can do to keep your account secure
  6. Always double-check the person you're tweeting
  7. Washington may be obsessed with Weiner, but Twitter users have already moved on
  8. Social media can bring unwanted attention -- but mostly from old media
  9. Social media is really hard to quit

5 Truly Creative Uses Of Social Media
  • Examples of brands employing superb creative communication strategies
  • Marketers need to be able to build lasting relationships with consumers through social media, without resorting to financial rewards, through creating truly innovative strategies

Turn Your Summer Tweets Into a Dramatic Movie Voiceover [VIDEO]
  • The European telecom Orange gives your tweets the movie-voiceover treatment as long as you put in the hashtag #thissummer
  • The spoken tweets are then displayed on Orange’s website
  • Creative solution to raise brand awareness on Twitter

Foursquare Checkin Could Land You a Trip to Space

Monday, June 6, 2011

Social Media News - Weekly Roundup

Social Media News from the Past Week

Facebook Wants to Become the Web’s Central Hub for Music & Video
  • Facebook to merge outside media with profile pages, including music, movies, TV shows, and books
  • New feature will be an app or tab on the user’s page that will display, for example, their most played songs and allow Facebook friends to listen to the songs and share’em
  • May allow users to see what their friends were watching on Netflix or listening to on Pandora just by looking at their profile page

Twitter Unveils Photo & Video Sharing
  • Twitter has finally launched its own photo and video sharing service, after years of relying on third-party services
  • Big difference will be that Twitter will now become the hub of this content since users no longer have to leave to view them
  • Twitter will also “surface the most popular videos and tweets” in a new section of the homepage

Online Ad Revenues Jump 23% to New Record
  • Internet advertising revenues hit $7.3 billion in the first quarter, a 23% jump from Q1 2010
  • Q1 2010 had been a first-quarter record before this year’s numbers set a new record

Twitter Follows The Tweet Button With A Follow Button
  • In addition to the “Tweet” buttons prevalent on thousands of websites today, Twitter has now made a “Follow” button
  • Simply put: the Tweet button shares information and the Follow button allows viewers to follow a Twitter account with just one-click
  • Interestingly enough, Facebook’s “Like” button can be used both to share bits of content and to follow a Facebook page

Google’s +1 Button Challenges Facebook’s Like Across the Web
  • Google to launch a +1 button that can go on websites (just like Facebook’s Like and Twitter’s Tweet/Follow buttons...)
  • Excerpt: “Google’s hoping that +1’s integration in search results will make it an attractive option to publishers, which stand to gain more traffic when their visitors start “+1ing” content. Google articulates this benefit in a blog post: ‘The next time your connections are searching, they could see your +1’s directly in their search results.’”

Shaq Announces Retirement Via Twitter
  • Shaq tweets a link to a video of himself announcing his retirement from the NBA
  • Video itself was uploaded on a startup company called Tout that lets you share 15-second videos on Twitter and Facebook

Google Launches Its Groupon Competitor Wednesday
  • Google launches Groupon competitor after attempting and failing to acquire Groupon fo $6 billion last year

Groupon Partners With Expedia For Groupon Travel
  • Groupon to launch Groupon Travel to promote travel deals
  • Internal estimates state that Groupon Travel, once established, may increase Groupon’s revenue by 40%

Groupon Files for $750 Million IPO
  • Groupon’s revenue for 2010 was $713 million, up 23x from 2009
  • Company’s first quarter revenue in 2011 is already $644 million

5 Key Shifts Happening Right Now in the World of Digital Marketing
  • Excerpt: “We’re living through the social revolution, which is every bit as significant as the industrial revolution.” - David Jones, the global CEO of Havas and Euro RSCG
  • Jones believes that marketing is becoming less about image and more about reality; social media has made it impossible to hide, and eventually the truth will come out
  • Thinks that brands that will perform best in this environment are those that give up control, such as Foot Locker’s Sneakerpedia where users share their shoe collections
  • Sees the value of marketing dollars decreasing and believes “you [can no longer] buy attention, you have to earn it”
  • Is a big believer in location and thinks we’re only scratching the surface with some 85% of searches relating to location
  • Thinks that most successful businesses and leaders in the future will be those that are socially responsible, envisioning “a world where the people that do the most good make the most money”

How to Decide Whether Your Business Needs an App [Infographic]
  • Worldwide app downloads: 8.2 billion in 2010, 17.7 billion in 2011
  • Worldwide app revenue: $5.2 billion in 2010, projected to be $15.1 billion in 2011
  • Other interesting statistics about mobile users

Reed Hastings (CEO/Founder of Netflix): We Have A “Five Year Plan” For Social Features and Facebook Integration
  • Hastings says Netflix will have to improve personalization, the user interface, and work on how to integrate social features
  • Social is a ‘five year investment path’ says Hastings in terms of product development
  • Says Netflix will have a deep integration with Facebook, but the company has to figure out what makes sense in terms of privacy

For Fun:
Facebook Relationships [INFOGRAPHICS]
  • Sections include “How Facebook affects your health and personality” and “On relationships and jealousy”

For Reference:
100 Awesome Marketing Stats, Charts, & Graphs
  • 6 chapters of information on Inbound vs. Outbound Marketing, Search Enging Optimization, Social Media, Blogging, Facebook, and Twitter
  • You can download the entire presentation as PDF file